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The Financial District
March 10, 2005
San Francisco's Four Star Boutique Hotel Vitale is on a Joie de Vivre Mission
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Those behind San Francisco's new four star Hotel Vitale, which opened on Wednesday, March 9th 2005, are on a Joie de Vivre mission. Their mission combines the talents of Architect Clark Manus of Heller-Manus Architects, zen-like interior design by Colum McCartan, the management of David Curell and Christine Gaudenzi and the vision of Joie de Vivre's king of hospitality, Chip Conley. Together they conspired to offer a "luxuriously natural" City by the Bay boutique hotel experience. And they've pretty much nailed it!

The Embarcadero waterfront dream took six years and $53 million to complete. In fact, of Chip Conley's previous twenty plus Northern California hotel ventures, it is his first to begin from the ground up.

The corner of Mission and The Embarcardero is a "dream" location where city buses used to sleep.

Interior Designer McCartan was on site yesterday putting finishing touches in every corner before Mayor Gavin Newsom and former Mayor Willie Brown's arrival for the grand opening. In every room and every nook and cranny he used light, shadow, natural materials, and then sprinkled them with a touch of soul.

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Posted by Jennifer King at 10:55 AM


October 25, 2004
San Francisco Chocolate Adventure Tour: XOX Truffles, Scharffenberger & Recchiuti Among Winners
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A Rugged Elegance Inspiration Network Exclusive by Jennifer King

Now that I've hopefully captured your attention...

Last week, I stopped into XOX Truffles to get a big box of Jean-Marc and Casimira Gorce's creations as a partial wedding gift. As I sipped my XOX latte and waited for the collection of twenty-seven flavors to be put together, I couldn't help but overhear a conversation between Jean-Marc, as he stood there making his creations, and three women indulging in a taste of his finest.

Three times a year, these two sisters and their friend typically rendezvous for a wine tour up in Napa. Nancy Eggert travels from Denver to San Francisco to experience the West Coast's finer places and products of life. However, on this trip -- for a change -- she, her sister, Paula Zigant and their friend Catherine chose chocolate-tasting over wine-tasting.

The three women were gracious to share their itinerary with me and their comments as inspiration for others who live in this great city, as well as for those traveling to Northern California looking for an alternative adventure in the San Francisco Bay Area.

Over the past year, in preparation for coming to America's most European chocolate mecca, Nancy had compiled her list of Chocolate Adventures after collecting all the best articles from her favorite magazines including: Gourmet, Departures, Food & Wine, Travel & Leisure, Bon Apetit and Town & Country.

She had every article with her along with a tasting bag to take back to her sister's place. At the end of their adventure, the three intended to share a glass of wine and do a taste test of each of their favorite chocolates of the day.

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First Adventure

The ScharffenBerger Factory Tour in Berkeley (free to the public)

914 Heinz Ave.
Berkeley, CA 94710
phone: 510.981.4066 or
email: tours@scharffenberger.com

Tours of the 27,000 square foot factory are free to the public.
Reservations are recommended.
Private tour groups cost $35 (limit 30 people)

For more details go to: ScharffenBerger.com

The Scharffenbergers and Steinbergs use vintage European equipment and artisanal methods to create their "lovingly handcrafted" chocolate from the finest cacao beans.

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Posted by Jennifer King at 3:30 PM


September 8, 2004
Chef Daniel Patterson and Perfumer Mandy Aftel Launch "Aroma" Cookbook in San Francisco

The next few weeks in San Francisco smell and taste sweet thanks to natural perfumer Mandy Aftel and haute cuisine chef Daniel Patterson. First up, Aftel and Patterson will make appearances and discuss their new cookbook, Aroma: The Magic... more

July 15, 2004
San Francisco's Noe Valley To Unveil Official Neighborhood Guide at Fattoush Restaurant

This morning at 11am, Rugged Elegance and the Noe Valley Merchants Association will unveil The Official Noe Valley Neighborhood Guide at Fattoush Restaurant. The guide is sponsored by the Noe Valley Merchants and Professional Association and produced by Rugged... more

April 7, 2004
Profile: Charles Phan of Slanted Door Restaurant

Today's New York Times has an excellent profile of Charles Phan, the Executive Chef of Slanted Door -- the well-loved Vietnamese restaurant that recently moved to its new location in the Ferry Building. Among the interesting facts revealed in the... more

March 31, 2004
San Francisco: A Top Travel Destination According to America Online & Travel and Leisure Magazine's Audience of Residents & Tourists

A Rugged Elegance Inspiration Network Exclusive by Jennifer King Rugged Elegance San Francisco Aerial Map - circa 2004 What American cities are the best for sightseeing? Which cities have the most stylish, or the most attractive people? Where do most... more

March 21, 2004
Restaurant Review: B44 (Financial District)

San Francisco Chronicle: Spanish flavors seem to have swept the Bay Area over the past few years, either in the way of tapas- inspired restaurants or incorporated into our already thriving "Mediterranean'' style of dining that defines the cuisine of... more

February 9, 2004
San Francisco Restaurants: Making A Dinner Reservation for Valentine's Day 2004

Guys: Have you made a dinner reservation for Valentine's Day? Yes, I know you've been busy with the Super Bowl and college basketball. I hate to break to you, but unless you are the best friend of a restaurant owner... more

January 1, 2004
San Francisco's Rugged Elegant Restaurants, Shops, And Services Most Sought After in December 2003

In two weeks, Rugged Elegance will launch our premier collection of tangible guides for San Francisco called The Rugged Elegance Companion...Your Guide To Places of Taste. Already, four hundred of the five hundred establishments we have selected have been... more

San Francisco's Most Sought After Rugged Elegant Restaurants in December 2003

To follow are The Month of December 2003 Search Results from Google, Yahoo, MSN, AOL, Earthlink, Inktomi, and other search engines referring into RuggedElegance.com. Click on any of the restaurants below to go to their Rugged Elegance profile. 1) The... more

December 31, 2003
Yoga Conference - January 30 - February 2, 2004

Yoga Journal presents their second annual West Coast Conference, January 30 - February 2, 2004 at the Hyatt Regency in San Francisco. Each year, Yoga Journal hosts a number of events, conventions and teacher trainings to serve the growing yoga... more

December 10, 2003
Restaurant Review: 500 Jackson

San Francisco Chronicle: The space of the former Cypress Club restaurant in the Financial District has become 500 Jackson, one of three big-name restaurants to open in San Francisco last week. Vacant since the Cypress Club shut its doors... more





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