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The Bay Area's Willy Wonka: Joseph Schmidt
Chocolate tools by Joseph Schmidt Confections
San Francisco Chronicle:
Some careers stem from a lifelong dream. But one -- and probably only one -- began as 550 pounds of raw chocolate stashed in a garage.
To keep his girlfriend from discovering that a simple errand to get some chocolate for her fledgling pastry business had somehow turned into a truckload, Joseph Schmidt decided to melt the evidence and turn it into candy when she wasn't looking -- even though he didn't know anything about chocolate candies.
As his luck would have it, the chocolates became a culinary success. His girlfriend forgave him, gave up her petits fours, and joined him in starting a new American confection company soon made famous by its signature egg-shaped, hard-shell chocolates with creamy-flavored centers. The candy is known in the industry as "The American Truffle," and it's Schmidt's creation.
And that, in a truffle shell, is how a botched errand became a $20 million business, and Schmidt became the Bay Area's own Willy Wonka.
You can find these wonderful products at:
Joseph Schmidt Confections
3489 16th Street (at Sanchez)
San Francisco, CA 94114
800.861.8682
415.861.8682
Hours: Mon-Sat 10am-6:30pm PST
Online: Joseph Schmidt Confections
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Event: Castro Street Fair
On the first Sunday of October, Castro Street Fair offers musical entertainment and vendors to the city's gay community.
2003 marks the fair's 30th anniversary. This year, the fair will take place on October 5th from 11 am - 6 pm.
~Jennifer
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San Francisco Aerial Map
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