Monday, May 12, 2003

Lawsuit Seeks To Ban Oreos Because Of Dangerous Fats

AP via San Francisco Chronicle:

Kids in California may have to give up their Oreos, if a lawsuit filed by a San Francisco public interest lawyer is successful.

The lawsuit, filed last week in Marin County superior court, seeks a ban on the black and white cookies, arguing the trans fats that make the filling creamy and the cookie crisp are too dangerous for children to eat.

It is interesting to note that the FDA and the food industry have been fighting over trans fat labeling requirements since 1999. (See FDA press release.)
10:32:38 PM    


Transforming the Army

Slate vis MSN by Fred Kaplan:

It was thoroughly predictable that, after the swift victory in Gulf War II, Secretary of Defense Donald Rumsfeld would wage his next war against the hidebound generals of the U.S. Army. Now that war has begun.

2:56:44 PM    

Emerging Field Predicts Drug Reactions In Patients

Knight Ridder Newspapers by Paul Jacobs:

Pharmacogenetics -- the science of predicting drug reactions by measuring individual genetic differences -- is an emerging field that shows promise for predicting who will benefit from specific drug treatments. This is critical as prescription drugs cause 137,000 deaths a year in U.S. hospitals, making adverse drug reactions the fourth leading cause of death.

-Tim
2:45:01 PM    


Rich Media's Expansion.

ClickZ: Why Rich Media Is Suddenly Everywhere

According to this article, the expansion of rich media being tied to the expansion of broadband is incorrect. The real reasons rich media have expanded are as follows:


  • Flash Player Penetration

  • Rich Media Proven to Increase Branding and Direct Response

  • Falling (and irrelavance of) Click Through Rates

  • Industry Layoffs Left the Forward Thinking Ones Behind

  • Publishers Need The Increased Revenue Rich Media Can Bring


[MarketingFix]
11:03:58 AM    

Diabetes Therapies And Liquid Memory May Develop From Micro Fluid Research, Researchers Say

American Association For The Advancement Of Science:

Polymer solutions pulsing through miniaturized plumbing may control implanted drug delivery devices -- such as an artifical pancreas -- and provide memory for liquid computers, according to a new study written by researchers from the University of California-San Diego .

10:45:54 AM