January 15, 2004

Frito-Lay Introduces Low-Carb Chips

Yahoo! News:

Snack foods company Frito-Lay said Wednesday it is introducing two new types of chips to capitalize on the popularity of low-carbohydrate diets.

The two new products, called Doritos Edge and Tostitos Edge, will cut out 60 percent of the carbohydrates that are in regular Doritos and Tostitos.

Frito-Lay, a unit of PepsiCo Inc., has already eliminated trans fats from its brands. Trans fats, which give products a longer shelf life, have been linked to heart disease.

The new chips will use soy proteins and fiber as substitute ingredients, the company said in a statement. Both Tostitos Edge and Doritos Edge will have six net carbohydrates, 10 grams of protein, and three grams of fiber.

The low-carb craze, popularized by the high-protein Atkins diet, has food companies rolling out new products to jump on the bandwagon.

Continue positive news from America's largest food makers.

Eat right. Live better.

-Tim

Posted by Timothy Fredel at 10:46 AM | Comments (8)