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British Extreme Adventurers, Hempleman-Adams, Veal & Grylls Host Record Breaking Dinner in Hot Air Balloon
If they were American and on Richard Branson's reality tv show Rebel Billionaire they might win the contest. Taking a page right out of Branson's high adventure book, English explorers set out in a hot air balloon last week...
"Soul" Star-in-the-Making Joss Stone Replaces Sarah Jessica Parker "Sex" Star as Gap Spokesperson
The soulful British teenage sensation, Joss Stone -- who has brought the world Super Duper Love aka Diggin' On You -- has agreed to become a spokesperson for San Francisco-based clothier Gap. She will replace HBO's Sex and the...
Touchdown! Steve Fossett Flies Richard Branson's Virgin Atlantic GlobalFlyer into History Books
At 2:48pm and 46 seconds ET on Thursday, March 3rd 2005, Steve Fosset achieved aeronautical history by piloting his Virgin Atlantic GlobalFlyer airplane around the world in just over 67 hours. The journey took exactly 67 hours, 2 minutes...
Super Bowl XXXIX Ads: Heineken & Brad Pitt, Anheuser-Busch & American Soldiers Win Big
On Sunday, February 6th 2005, 86.1 million people tuned into FOX for The Super Bowl of Football, Halftime Music and Advertising. Three entertainment venues took place: A football game, America's biggest sporting event of the year, also known as...
Sir Paul McCartney Delivers An Inspirational Super Bowl XXXIX Halftime Performance
The only moment on Sunday I found it o.k. to not be in Jacksonville Florida for Super Bowl Sunday was during the halftime show. Getting to see the former Beatles star, Sir Paul McCartney up close and personal on...
Winning Super Bowl XXXIX 2005 Commercials: Anheuser Busch 'Hero Salute' Ad Scores A 10!
Super Bowl Sunday in America is the closest thing to a national holiday without the official designation. On February 6th 2005, ninety million people tuned in to watch the New England Patriots beat the Philadelphia Eagles. Most watching might...
The New Millau Bridge in France: A Sky High Work of Art
The Viaduc de Millau bridge in Southern France, the world's tallest cable-stayed bridge in the world, is nearing completion ahead of its December 17th opening. The bridge was designed by the English architect, Lord Norman Foster. It is being...
Richard Branson's Rebel Billionaire Contestants Left Twisting in The Wind in Virginesque Publicity Stunt
Rugged Elegant Living's Play-by-Play of The Rebel Billionaire The girls beat the guys again last night in Richard Branson's Rebel Billionaire reality TV show targeted at American entrepreneurs and extreme adventurers. The 28 year-old model from Los Angeles, Erica,...
Virgin's Rebel Billionaire Richard Branson Rocks His Audience
The Rebel Billionaire gained credibility this week -- despite a "streaking" stunt -- because its leader, Richard Branson, proved that finding the right chief executive for his job was more important than winning a few more points in future...
Nike Co-Founder, Phil Knight Invites Bill Perez to "Just Do It ... Take My Job"
Nike Co-Founder, Chairman & CEO, Phil Knight has just done it. Four decades ago, from the ground up, he built and has "run" the shoemaker, sportswear giant. Yesterday, Knight announced that he and the Nike Board have hired William...
'Rebel Billionaire': RuggedElegantLiving.com's Play-By-Play of Sir Richard Branson's 'Quest for The Best' Episode 3
Only 5.1 million Americans joined Richard Branson and a cast of contestants last week to watch the new Reality TV show Rebel Billionaire on the Fox Network. Actually, by the last 1/2 hour, the program increased its viewership to...
Sir Richard Branson, One of The World's Greatest Adventurers Takes 16 People On A Journey of A Lifetime
The name is Branson. Sir Richard Branson. Richard Branson is the founder & chairman of Virgin, a multi-billion dollar, 25,000 person enterprise. The billionaire entrepreneur is looking for the most top-notch individual to run his company, and he's allowing...
The "Right Stuff" -- Celebrating The Life of Mercury Astronaut Gordon "Gordo" Cooper
As fellow astronauts, other friends and loved ones gathered in Houston yesterday to honor U.S. "frontiersman" Captain Leroy Gordon Cooper Jr., aka 'Gordo', 'Hot Dog', tonight one American couple shared Apollo 13 with their family for the first time....
Virgin Digital Online Music Store Is Open For Business!
Virgin is all over the map. Yesterday morning, Sir Richard Branson introduced to the world that he was ready to make astronauts of us all by 2007. Then, yesterday afternoon, Branson's LA California group, announced that all Americans who...
Who Will Be The First Virgin Bride on Virgin Galactic's First Space Flight?
Today, adventurous British entrepreneur Richard Branson formally announced that his Virgin transport, entertainment and communications company plans to launch commercial sub-orbital space flights by 2007. Virgin Galactic Airways was first introduced on May 1, 1999. The first Galactic flights...
Richard Branson Celebrates Virgin's 20th By Crossing The English Channel in His Aquada
Today, Sir Richard Branson, the Virgin Group chief completed the 22-mile crossing in his shiny black Gibbs Aquada amphibious craft in 100 minutes and six seconds, well below the previous record of six hours held by two Frenchmen in...
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