What do CNN, Fox News & ESPN all have in common among 35-50 year-olds, the primary market "Rugged Elegance" serves?

CNN, Fox News & ESPN are the top three choices for mobile video content according to a recent survey by The Diffusion Group (TDG).

All of the individuals surveyed at the time of their interview were mobile telephone subscribers who have an interest in mobile video services.

More than 2,100 U.S. consumers were interviewed in August 2005. They were asked questions regarding their usage of and interest in a variety of mobile multimedia platforms and services including mobile phones, portable multimedia players, and portable gaming devices, as well as a variety of associated services.

CNN is the #1 choice people aged 35-50 years of age are interested in tapping into via their mobile video device.

Fox News is #2.

And ESPN is #3.

Two other age groups, 15-24 and 25-34 were also surveyed. Their answers were a bit different.

Ages 15-24

#1 - MTV
#2 - Comedy Central
#3 - VHI

Ages 25-34

#1 - CNN
#2 - MTV
#3 - ESPN

Michael Greeson, President of The Diffusion Group (TDG), said:

As with any new entertainment technology, the success of mobile multimedia ultimately depends on the quality of content.

Securing a wide range of brand-name content is no doubt important for mobile video and has thus been the primary focus for service providers.

The danger, however, is that focusing on breadth of content may dilute the quality of those efforts that stand the best chance of success.

For example, only certain types of content will appeal to certain age groups, and only specific segments within these age groups are willing to pay for specific types of content.

It's more than just a matter of offering interesting content - it's about offering the specific form of content most compelling to those most likely to pay for such services.

About The Diffusion Group (TDG)

The Diffusion Group is a consumer technology research and strategic marketing firm focused on the connected consumer and new media.

The mission of TDG is to provide timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion.

TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research.

For more information about The Diffusion Group and their recent research initiative "Understanding the Market for Mobile Multimedia Devices & Services", please call Andy Tarczon at 469.287.8060 or visit TDG's website at www.tdgresearch.com.

Inspire & Be Inspired.

Here's to healthy, adventuresome, soulful, "real-time news and sports no-matter-where-you-are" living!

~ Jennifer Carolyn King, Rugged Elegance, LLC

P.S. In related news, Apple is rumored to soon announce a video iPod capable of downloading and playing music videos.