I did not learn about the bombings in London this morning until PR Newswire's COO, Dave Armon sent an email out to all member publishers. In the wake of the string of terrorist attacks, information specialists like PR Newswire have activated crisis communications plans as an extended service for publishers, as well as a public service.

Their news distribution, targeting and monitoring is a service Rugged Elegance relies on regularly for cutting-edge stories.

Traditional publishers and weblog (aka "blog") publishers can benefit greatly by reaching beyond Internet search engines for expert, professional media resources.

When we were building BioSpace.com, Inc., the leading portal for the biotechnology and pharmaceutical industry, we relied daily on PR Newswire to bring us cutting-edge news directly from "the horses mouth." Rosemary Do, BioSpace's publisher, to-this-day depends on PR Newswire as one of 800 media resources.

Companies invest a significant amount of time telling their story as they see it.

Often, by the time the press tells their story, it is watered down.

Many times, the media -- while well-intentioned -- gets the story wrong.

The world relies so heavily on Google and Yahoo these days to get their news. However, there are other significant sources of timely information available.

PR Newswire is one of them.

PR Newswire helps individuals and institutions make good investment decisions every day. They inspire the media to tell unique and significant stories.

And on days like today, they help the public stay well informed of critical events which can impact our health and well-being.

Dave Armon, Chief Operating Officer of PR Newswire wrote today:

Many PR Newswire members have activated crisis communications plans in the wake of the terrorist bombings in London's transportation system. As a public service, we are making the US1 and UK newslines available at no charge for organizations whose operations or personnel have been directly affected.

Reporters and editors looking for announcements related to the bombings will find related releases in the PR Newswire feed as delivered to their newsroom information system. That same information is available in a dedicated section of the PR Newswire for Journalists Web site.

PR Newswire's ProfNet Experts(SM) service is assisting media who are seeking expert sources for print and broadcast interviews concerning the terror bombings and aftermath.

All PR Newswire members that have experts that they would like to make available for commentary are encouraged to create a profile in the ProfNet Experts Database.

Updated round-ups of experts are also being sent to the media via the wire and posted on the PR Newswire for Journalists site.

ProfNet Search subscribers are invited to recommend experts for inclusion in these round-ups.

For further assistance on profiles or round-ups, call ProfNet at 800.776.3638.

The general public may view related announcements from PR Newswire members in a special archive accessible through our home page.

One resource found today on PR Newswire is KidsPeace.

Kids Peace was created to help parents and children in England and around the world deal with children's uncertainty and fears following the terror bombings in London.

The 123-year-old children's crisis charity KidsPeace has compiled tips for talking to children, and offers a safe, free resource for youngsters to work through their fears.

KidsPeace President C.T. O'Donnell II and the 2,500 clinical experts at KidsPeace who help children in nations worldwide to overcome traumas and crises through public education and internet web services, and who treat thousands of children every day at more than 50 centers across the U.S., offer a list of suggestions that England's parents can do help their children cope with the trauma of the bombings in London.

This list is available at:

About PR Newswire

Now in its 51st year, PR Newswire Association LLC provides electronic distribution, targeting, measurement, translation and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in 30 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek
breaking news from the source.

PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), NewsPrompt(TM), Search Engine Visibility (SEV), MediaRoom and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London.

Last month, PR Newswire won an 'Award of Excellence' from the Public Relations Society of America.

For more information go to:

About United Business Media

United Business Media plc is a leading provider of business-to-business media solutions. Its products and services help companies around the world to meet their market information needs. UBM's businesses include NOP World, one of the largest market research groups globally; PR Newswire, the world's leading corporate news distribution service and CMP, the B2B media and exhibition group operating in focused markets sectors such as hi-tech, healthcare, property, entertainment, jewelry & fashion in the US, UK, Asia and Europe.

For more information go to:

Inspire & Be Inspired.

Here's to healthy, adventuresome, soulful, "well informed" living, especially when tragedies occur!

~ Jennifer Carolyn King, Rugged Elegance, LLC