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July 2, 2005
What is Penelope Cruz Wearing? P. Diddy's New Urban Clothing Line 'Sean by Sean Combs'

Sean.P.Diddy.Penelope.Cruz.jpg

On June 28th, 2005 entertainer, rapper, producer, actor, fashion icon and entrepreneur Sean John Combs (fondly known as P. Diddy, Puff Daddy or Sean "Puffy" Combs) introduced model, actress Penelope Cruz as the face for his new Sean By Sean Combs clothing line on 5th Avenue. 5th Avenue in Harlem, New York, that is. Not 5th Avenue in Manhattan.

By the holidays, however, Sean Jean's sophisticated, sexy high-end clothing line for women will be available at Bergdorf Goodman, Bloomindale's, and of course, his own boutique Sean John at 475 Fifth Avenue at 41st Street.


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Sean.John.Jeans.jpg Sean John Men's Attire

Sean John has had a men's clothing line since spring 1999.

The line includes: Jackets, pants & trousers, jeans, t shirts, knitwear & sweaters, shorts, streetwear, shirts & blouses, outerwear, sweaters and accessories.

Not long thereafter, he added a women's apparel line to his personal global brand.

Penelope.Cruz.Ralph.Lauren.jpg Penelope Cruz in Ralph Lauren

The Sahara star recently teamed up with L'Oreal's Ralph Lauren Fragrances to launch its ad campaign for Glamourous, a new, high-end fragrance.

She has also lent her beautiful figure to Lauren's clothing line.

Other brands she has helped promote include Abercrombie & Fitch and Calvin Klein.

Penelope Cruz didn't think her image was "urban" enough for the look Combs is trying to sell. Little did she know how sophisticated Sean John's clothes are.

The Spanish actress should have known. Just take a look at the way the mogul dresses himself.


Looking to Re-Define The "Urban" Category

Cruz was pleasantly surprised when she went to a photo shoot for P. Diddy's new line, Sean By Sean Combs.

She said:

I was asked to be the spokeswoman for P. Diddy's new line.

I was so surprised because at first I thought the clothes would consist of urban wear, like lots of hoods, but his clothes are so sexy and they made me feel good.

The idea behind the upcoming ad campaign is to capture both Combs and Cruz as they escape from paparazzi in different locations throughout the city.

Diddy hired famed fashion photographer Peter Lindbergh for the 2-day shoot.

Taking New York by storm, Combs, Cruz and Lindbergh attracted the attention of many "real" paparazzi, along with hordes of fans and autograph-seekers this past week.

This fall, the Sean by Sean Combs women's collection line will be available on the 5th floor at Bergdorf Goodman, at Bloomingdale's, as well as specialty boutiques such as Big Drop, Intermix and of course, his own Sean John boutique.

150 pieces will be created for the 2005 holiday collection.

Look for Natural Born Killers, primarily black and other dark colors; Caramel Kiss, done in warm brown tones; and Monaco, a resort collection featuring more brilliant colors.

In addition, he will go "over the top" with a wool, cashmere and angora coat highlighted with a double coyote collar.

The wholesale price for this fabulous coat? $847.50.

Sean.by.Sean.Combs.white.co.jpg Sean by Sean Combs Winter White Coat

Looks most "rugged elegant" to me!

Targeting his own kind of woman, Diddy told Women's Wear Daily:

I want women to come into my world.

I want to show the diversity of this young, fun, sexy, sophisticated woman.

This is the woman we aspire to have.

This is the woman the Sean John man wants.

Kal Ruttenstein, senior vp of fashion direction at Bloomingdale's, has already previewed the collection and said he was "surprised and delighted" by the results.

Ruttenstein said:

I thought it was a very strong collection.

I was extremely pleased with it.

It's not logo-heavy and it's not celebrity-driven.

The collection really doesn't look like anything else out there.


Sean.Combs.June.2005.jpg
Combs Dressed in Sean Jean Jeans & His Own Blazer


The Appetizer -- A Taste of More To Come

Sean by Sean Combs holiday collection has been affectionately called "the appetizer" by Comb's design team because it offers just a taste of what he has up his sleeve.

He told WWD:

Only the people that are very close to me call me Sean.

Sean is different from Sean John, and men are very different from women.

When I design for men, I design under the personality of Sean John.

When I'm doing this line, it's another part of my personality.


Sean Jean ... Not Just A Label ... It's A Lifestyle, Man

Sean.John.signature.logo.jpgGet a taste of the lifestyle Combs is currently promoting to hip urban men and women at:

www.SeanJohn.com

His site is one of the most entertaining on the Web. Three years out-of-date, but his looks are fairly timeless.


About Sean 'P. Diddy' Combs

Sean 'P. Diddy' Combs' clothing line made its debut in the spring of 1999.

Combs made a name for himself in the mid-to-late 1990s as a label executive for Uptown Records. He later became a hip hop rapper under his own label, Bad Boy Records. Under this label, he also signed Craig Mack and the late Notorious B.I.G. Today, Combs, as CEO and founder of Bad Boy Entertainment and Sean John, Inc., has continually tried to reinvent his image.

In 2003, "P. Diddy" ran in the New York City Marathon and raised $2,000,000 for the educational system for the children of New York. He appeared on the March 10, 2004 episode of The Oprah Winfrey Show to discuss the marathon.

Combs adds "exclusive" women's clothing designer to his long list of accomplishments. He has built a global brand around becoming a multi-platinum artist and music producer, a fashionista, a restauranteur, a movie actor and Broadway performer, a retailer, a fashion designer, an advertiser, a political activist, the ceo of his own companies, and a generous philanthropist.


Sean John for Men and Women Online

Neither Bloomindales.com nor BergdorfGoodman.com are currently showcasing any pieces by Sean Jean or Sean By Sean Combs.

Sean John shirts, jeans, pants, coats, belts and can be found online in:

The Rugged Elegance World Marketplace

Rugged Elegance would welcome setting up a Sean by Sean Combs boutique when the holiday collection is available.

All "rugged elegant" designers should contact our ceo (chief e-commerce officer), Timothy Charles Fredel at service@ruggedelegance.com.

Inspire & Be Inspired.

Here's to healthy, adventuresome, soulful, "sophisticated, sexy, head-to-toe" living!

~ Jennifer Carolyn King, Rugged Elegance, LLC


P.S. We also dig your Diet Pepsi truck commercial. You're all over the place, man.

Posted by jck at July 2, 2005 4:21 PM






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