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News and Events
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June 24, 2005
Demi Moore Lends Her Face & Body to Help Sell Versace Fashion


Donatella Versace is a wise woman. The few women who can afford her fashions are more often a bit older, wealthier and more mature than the fourteen year-olds who are gracing the pages of most fashion magazines these days. Knowing her target market, Donatella has invited forty-two year-old actress Demi Moore to replace singer Madonna as the fresh face and body of Versace.

Madonna appeared in Versace's spring summer campaign ads.

Demi is currently being photographed by Mario Testino with the expectation that we will see her dressed to the nines in Versace autumn wear this August.

It has been said that "people love to be photographed by Mario. His innate sense of fashion, which has made him the most sought-after contemporary photographer today, has transformed many of his portraits into icons."

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According to, Mario will shoot six images of Demi for Versace's new campaign.

Donatella Versace & Demi Moore in 1997

Donatella Versace told Women's Wear Daily:

I have known Demi Moore for many years, and never has she been as beautiful as she is now.

Her presence is magnetic because it is entirely natural and never forced.

Her personality comes shining through.

The 42-year-old actress looked phenomenal upon stripping down to an itsy, bitsy, teeny-weeny black bikini when she was training for her role with Cameron Diaz and Drew Barrymore in Charlie's Angels.


Inspire & Be Inspired.

Here's to healthy, adventuresome, soulful, "more Versace" living!

~ Jennifer Carolyn King, Rugged Elegance, LLC

Posted by jck at June 24, 2005 9:21 PM

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