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News and Events
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April 25, 2005
Exotic Elizabeth Hurley Dives into Creating Feminine, Sexy Beachwear -- Available at Saks Fifth Avenue & Harrods

Elizabeth.Hurley.Beach.05.jpg

English supermodel Elizabeth Hurley turned actress and producer has now turned exclusively to Saks Fifth Avenue in the U.S. and Harrods in the U.K. to sell her new line of sexy, feminine summer fashion called ELIZABETH HURLEY beach.

Her partnerships bring Saks customers in the U.S., Harrods customers in the U.K. and Hurley fans worldwide a fresh, exotic, artistic combination of swimsuits, bikinis, sarongs, tops, skirts, pants, sunhats and beach bags.

In all, she has created twenty-one pieces in her first beach collection.

As a model Hurley has had the opportunity to travel to exotic destinations around the globe. Her inspiration originated in cool and rainy England as a child, then grew as she experienced such warm and sunny locales such as St. Barth's, St. Tropez and Bali.

Her collection came together when she began to think about finding ways for other women to look fabulous on the beach.

If you're lucky enough to live in or close to New York City, Bal Harbor, Boca Raton, Palm Beach, Naples, New Orleans, Chicago, Troy, Houston, San Antonio, Las Vegas, Beverly Hills you can find Hurley's sexy summer attire for $168 to $713 at SAKS in these cities.

Hurley's beachwear collection began selling exclusively at SAKS on Thursday, April 21st.

She launched her collection at Harrod's in England on April 12th.

Harrods will exclusively carry the new line in the UK.

Austrian painter Gustav Klimt (1862-1918) is one creative influence that inspired Hurley as she was designing her collection.


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Elizabeth.Hurley.Beach.Mode.jpg Elizabeth Hurley & Models at Saks in NY, April 21st

Most of the pieces in her collection are made in Italy.

Some of her bikinis, tops and skirts include beading handcrafted in India.

Elizabeth.Hurley.Sensual.Sh.jpg

Elizabeth Hurley Beachwear Collection

Elizabeth's collection includes:

String bikinis adorned with semi-precious stones including turquoise

Peasant tops with elaborate stone accents

Feminine tops with Tiger's Eye and Amethyst

Terry cloth beach bags

Hats

Lush silk georgette kaftans with Amber beaded ties

Hurley's favorite piece in her simple yet seductive line is a pale blue kaftan, named Kate after her sister, which is perfect for "throwing on over a bikini for instant glamour."

Hurley said about her ELIZABETH HURLEY beach collection:

I've always been obsessed with summer clothes, probably because I grew up in a rainy country where I was brought up never to leave the house without a cardigan and umbrella.

I used to dream of glamorous, sunny places like St. Tropez and St. Barth's, and in my dreams, I was wearing clothes remarkably similar to these!

Elizabeth.Hurley.Beach.Wear.jpg Elizabeth Hurley Beach Wear

Elizabeth is well aware that women are always searching for that perfect bikini bottom which covers in just the right places yet feels sleek and sexy.

For additional photos of Elizabeth's line, go:

www.ElizabethHurley.com

Hurley.Harrods.beach.models.jpgThe ELIZABETH HURLEY beach collection is available exclusively in the U.K. on the First Floor of Harrods in Ladies Fashion.

Harrod's Mohamed Al Fayed, Elizabeth Hurley and Hurley's handsome Indian beau Arun Nayer launched the line in London on April 12th 2005.

Hurley wore a hot pink top and white pants.

She has not lost her edge since she starred with Mike Myers in the movie Austin Powers - International Man of Mystery


Hurley.and.Beau.04.05.jpg
Liz Hurley & Arun Nayar, April 12th 2005

At SaksFifthAvenue.com, three options were available at the time of publication:

Elizabeth Hurley - Miranda Swim Top for $115.00

Elizabeth Hurley - Silk Chiffon Tunic for $336.00

Elizabeth Hurley - Scoop Swim Bikini for $77.00

Elizabeth.Hurley.beach.wrap.jpg

Ron Frasch, Vice Chairman and Chief Merchant of Saks Fifth Avenue speaks highly of Hurley's vision and work ethic.

He said that after a six-month partnership, he has found her to be "obsessed with the details" and "passionate about the product."

Frasch said:

We are pleased to be her partner.

Come summer holiday season, her successes will be measured by how many "bums" at the beach are covered with her creations.

Count this beach bum in as one of them!

Inspire & Be Inspired.

Here's to healthy, adventuresome, soulful "diving in" living!

~ Jennifer Carolyn King, Rugged Elegance, LLC

Posted by jck at April 25, 2005 11:47 AM






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