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December 30, 2004
The Top Ten Best Communicators of 2004 - Selected by Communications Expert, Bert Decker

Bert_Decker_3a.jpg www.BertDecker.com

After each U.S. presidential and vice presidential debates, Rugged Elegant Living welcomed the viewpoint of communication expert, Bert Decker.

Decker has said, "The effectiveness of your communication determines the effectiveness of your life."

For Decker the turning point in his life came early in his career, when he was an accomplished film producer pitching a half-million dollar proposal to investors. A crackling voice and two sweaty palms later, he lost the deal. An insider said, "Your ideas were good ... they just didn't have confidence in YOU." At that point, his life changed.

Decker taught himself to speak, to lead, and to influence. For over fifty years, he has taught others what he has learned, and what he continues to learn.

Now, Decker shares both his choice for the Top Ten Best Communicators, as well as the Worst Communicators of 2004.

While Rugged Elegant Living typically reports on only that which is inspirational, we chose to also post the names of Mr. Decker's "Worst Communicators" as there is a lesson to learn from each one of these people.

The Top Ten Best Communicators of 2004

Here is Bert Decker's analysis of the Best Communicators of 2004 -- and the Worst.

We can learn ...


The Best


1. Dr. Phil

Phil McGraw has made his syndicated TV show one of the fastest growing, and done it largely on his communication skills.

He is fast, articulate, funny, often profound, often mischievous, and deserves his following.

He communicates pop (and sound) psychology with presidential power.

I wouldn't be surprised if he gets political ambitions.


2. Governor Arnold Schwarzenegger

Who would have thought a weight lifter with no political experience could be elected Governor of the United States' largest state - and he can't even pronounce "Caleefornia" correctly!

Never mind -- his energy and optimism communicating has given people hope -- and given him amazing popularity ratings more than one year later.

3. Reverend Billy Graham

Perhaps in his last year of preaching, his consistency, voice and vivid blue eyes accentuate his always clear message.

He is a communicator for the decades.

Although his energy may be diminished, he was forceful and effective in several Crusades this year.

Perhaps his last Crusade is coming in June, 2005 at Madison Square Garden in New York.

It might be the last chance to see and hear a communicating legend.


4. Activist Michael Moore

Controversial and effective, his speaking is confident and strategic.

Whether you like him or not, his communicating is probably more effective than his movie making.

And he is the poster child for the concept "forward lean."


5. San Francisco Mayor Gavin Newsom

Mayor-Elect.Newsom.AP.Photo.jpegNumber 5 with a bullet.

This young, attractive new mayor would never have made the national impact he did with his same-sex marriage initiative back in February without having great communication skills.

And having a glamorous TV reporter wife in Kimberly Guilfoyle-Newsom doesn't hurt.

He emulates the Kennedys, and has the same kind of spontaneity and sense of drama so necessary in the fast moving political world.


6. The Honorable Nancy Pelosi

The first woman U.S. Speaker of the House is only one achievement of this dynamic and smiling woman.

Her impact also brought her leadership recognition as one of the rising Democratic stars in this year when it didn't pay to be a Democrat.

She is a great example of how good communication rides high energy.


7. President Bill Clinton

No top communicators list would be complete without Bill Clinton.

Like him or not, he is a master at speaking and connecting with people.

He always looks, talks, smiles and moves forward - and not even heart surgery could keep him down.

A best-selling book and new "life" put him in prominence again, even though in the end he couldn’t transfer his charisma to John Kerry.


8. Hewlett Packard (HP) CEO, Carly Fiorina

Using to her advantage the looks, walk and posture of a winning woman, she almost single-handedly has turned Hewlett-Packard around. She handled the merger well (actually saving it) and then moved on to become a business media star. Good branding strategy, and she has the speaking power to pull it off.


Michael.Phelps.Gold.Medal.jpg
Olympian Michael Phelps

9. Olympian Michael Phelps

His smile is as bright as the Gold medals he won swimming in the Olympics.

He was the most articulate and personable of all the young athletes, and even though he lost some luster with his DUI run in [on Wednesday, December 29th, 2004, Phelps was sentenced to 18 months' probation after pleading guilty to drunken driving], his candor and honest humility served him well.

We will see more of him.


President.George.W.Bush.jpg
President George W. Bush

10. President George Bush

The President is #10 for two reasons.

He won the election, but he is not #1 because he is not naturally a good communicator, with his shrugs, smirks and abuse of the language. (Witness the Presidential debates.)

Yet he remains consistence in his message, warm in his demeanor, and forceful and visionary enough to pull off an election victory in spite of an unpopular war and uncertain economy.


reagan.hat.jpg
President Ronald Reagan

Emeritus: President Ronald Reagan

The late President needs to be acknowledged on such a list as this, as he personifies how important it is to talk one's walk.

He is justifiably known as the Great Communicator, because he appeared to be what he was - direct, honest and really liking people.

And his warm smile showed it.

He could be firm when necessary (e.g., his Berlin Wall speech), while always touching on the human side.

We will miss his model.

* * *

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Bert Decker's list of the Worst Communicators of 2004 is below. Four of the ten we have included Decker's rationale with the lesson to be learned in bold.


The Worst Communicators of 2004


1. Governor Howard Dean


2. Senator John Kerry


3. Convict Scott Peterson


4. Secretary Donald Rumsfeld

Secretary Rumsfeld is actually not a bad communicator in his behavior -- it's just what he says.

I don't think any politician got in more trouble this year than Rumsfeld.

Granted, he is on the firing line in an unpopular war, but where there is challenge there is opportunity.

He did not take advantage with eloquence or vision, but instead -- gaffes.


5. TV Personality Paris Hilton

Well, I guess she's a TV star with the success of her reality show.

But it seems the extent of her vocabulary is "That's hot."

Never before has so much exposure on so much media been given for so little substance.


6. Anchorman Dan Rather


7. Professional Golfer Vijay Singh

If Secretary Rumsfeld had foot in mouth problem in the political world, Vijay had it in the sports world.

Last year he attacked the popular woman golfer Annika Sorenstam for playing with the men by saying "This is a man's tour ... " and other words.

This year he was the top golfer in the world physically, but his communication remained sub-par.

He does not put himself in the shoes of his listeners -- essential in the celebrity world just as in the business world.

So he does not connect with people.

His endorsements will not win any prizes.


8. Singer Michael Jackson


9. Tycoon Larry Ellison

One would not think that Oracle CEO Ellison has a publicist, with the arrogance and aloofness he displays in his communication.

Never one to evoke sympathy, he speaks as a ruthless tycoon, which evidently he is.

Billions of dollars can protect one, but it can also isolate.

In the end it's relationships that count -- and it's communications that connect that build those relationships.

10. Donald Trump


To read the detail of the other ten worst communicators mentioned above and to learn who Bert Decker, go to:

BertDecker.com


About Bert Decker

Bert.Decker.photo.jpgLeadership Communications expert, Bert Decker has over fifty years experience in coaching, teaching, and communications.

Decker has coached business leaders like Charles Schwab, athletes like Olympians Bonnie Blair and Tom Dolan, and 49ers All-Pro Brent Jones.

He has been the NBC TODAY Show's communications commentator for the Presidential Debates.

Decker is also an author and entrepreneur who has been featured in the New York Times, Business Week and 20/20.

One of his five best selling books include You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and Life. About this book, Ken Blanchard, author of The Secret: What Great Leaders Know -- And Do said, "Bert Decker makes communicating come alive - a must read."

Decker and his wife live in San Francisco, California.

For further leadership communications skills and no-spin analysis, go to:

BertDecker.com


To read more about this year's top communicators ...

2004 Related Articles in Rugged Elegant Living

San Francisco Mayor Gavin Newsom

Gavin Newsom Wins San Francisco Mayoral Vote

It's Official: Gavin Christopher Newsom & Kimberly Guilfoyle Newsom are The New Mayor & First Lady of San Francisco

Gavin Newsom & Kimberly Guilfoyle-Newsom in September's Harper's Bazaar

Kimberly Guilfoyle Newsom, San Francisco's First Lady, Crowned Woman of The Year by The City's Irish


California Governor Schwarzenegger

A-List Celebrities Use Their Name & Face to Promote Luxury Goods


President Bill Clinton

Two Presidents in New York: President Bush Full of Heart & Soul as He Accepts Nomination While President Clinton's Heart Needs Mending


Carly Fiorina

The Wall Street Journal 2004 Special Report: 50 Women to Watch from Winfrey to Watchdogs ...


Michael Phelps

Magnanimous Michael Phelps Gives Up Spot On Relay Team To Ian Crocker

U.S. Olympic Swimmer, Michael Phelps Breaks World Record in 400-Meter Trials


President Bush

President Bush & First Lady, Laura "Get On The Ball" at St. Ann's Church in Kennebunkport with "41" & Family

Bush vs. Kerry: Bert Decker's "No-Spin" Analysis of The Presidential Debate of September 30, 2004

The Second Presidential Debate, Bush vs. Kerry 2004: President George Bush Bounces Back

George W. Bush vs. John Kerry: Who Won The Third Presidential Debate?

The Vice-Presidential Debate, Cheney vs. Edwards: Bert Decker's "No-Spin" Analysis

President Bush is Re-Elected: November 4, 2004 Newspaper Headlines Around The World Provide Global Perspective

Celebrating The Re-Election of George W. Bush: The President's Acceptance Speech (in full)


President Ronald Reagan

Celebrating The Life of President Ronald Reagan: A Compendium of Quotes

Posted by jck at December 30, 2004 8:59 AM






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