Apple and BMW Group today announced the debut of the BMW iPod Adapter, the world's first seamless integration between iPod and a vehicle audio system. The new system developed by Apple and BMW, allows users to incorporate their iPods directly into their car's sound system. Connect with music like never before behind the wheel of the BMW 3 Series, and X3 and X5 SAV, Z4 Roadster or MINI. With the installation of an integrated adapter developed by Apple and BMW, you can now control your iPod or iPod mini through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. No loss of control.

"Apple and BMW have outpaced the industry around the innovation curve," said Steve Jobs, Apple CEO. "This elegant solution enables auto enthusiasts to carry with them and enjoy their entire music collection everywhere they go, heightening their ultimate driving experience."

The seamless integration of iPod makes it effortless for drivers to control their music through their existing audio system and the multifunction steering wheel. The BMW iPod Adapter enables drivers to easily access their entire music library, shuffle songs, skip between tracks and adjust volume -- all of this with no loss of sound quality or driving control. Drivers can also create up to five unique "BMW playlists" to listen to while on the road enabling them to enjoy their favorite songs. The BMW iPod Adapter integrates Apple's iPod and iPod mini through a direct connection in the BMW or MINI Cooper glovebox, providing outstanding sound quality and constant power to the iPod while the iPod is protected out of view.

Pricing & Availability

The BMW iPod Adapter is available for the MSRP of $149.00 (US) plus installation cost, and will be officially available for customers to purchase at BMW centers as of July 12, 2004 for 2002, 2003 and 2004 BMW models: X3, X5, Z4 and 3 Series. The MINI Adapters will be available later this summer. Consumers should check with their BMW or MINI centers for specific application restrictions or log onto www.ipodyourbmw.com. Installation is performed by authorized BMW and MINI centers only.

Makes me want to join my brother-in-law, sister-in-law and father-in-law who all own BMWs. Our first iPod is being shipped this week!

Inspire & Be Inspired.

-Tim & Jen