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February 17, 2004
Chef's Surprise -- Thomas Keller -- Per Se Restaurant

Lunch_Thomas_keller.jpg
"Perfectionist" Thomas Keller of French Laundry and soon to be Per Se fame serves up a sushi cone at outdoor festival.

TIME.com

It is mid-January, and Thomas Keller, one of the country's most celebrated chefs, has just arrived from Napa Valley, Calif., to the coldest weather in New York City in 10 years. Over the weekend the pipes froze and burst in the new high-rise Time Warner Center building where his restaurant, Per Se, is located, so there is no water. The floor in his kitchen is being re-laid for the third time to get it level. The fire alarm keeps going off with flashing lights and a deafening siren, and platoons of electricians, plasterers and carpenters are working frantically to get the place ready for the building's opening in three weeks.

Why would Keller give up his $650k monthly revenue for four months by shutting down the French Laundry to start Per Se in New York? Read and learn, grasshopper!

- Kevin.

Posted by at February 17, 2004 11:00 PM






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