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Two Buck Chuck Unapologetic
Two Buck Chuck, otherwise known as Fred Franzia
Billings Gazette
As the amiable and ample Franzia leads a visitor through neatly planted Cabernet Sauvignon vines, he discusses why he's perplexed that his Bronco Wine Co., which makes the $1.99 wine sold exclusively at Trader Joe's stores in California, has become the bane of the industry. Franzia is facing litigation over labeling practices and criticism from retailers and distributors who fear their profit margins will erode if the popularity of low-priced wine grows.
Could there be a single vineyard designate 'reserve' juice that could be marketed as Five Buck Fred ? I also like "Two Fives Fred" and the truly profitable "Five Fives Fred" if they can blend up some juice that would go for $24.99!
- Kevin
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