PR Newswire:
Marketing communications agency Euro RSCG Worldwide today released forecasts for the coming year, focusing on increases in "people power," self-indulgence, and counter-reactions to globalization. Insights are drawn from ongoing research of the agency's S.T.A.R. (Strategic Trendspotting and Research) team and from a global panel of colleagues in 75 countries who report in regularly on local trends and information.
"So much of what we're seeing in trends right now is part of what we're calling the 'New Normal,'" said Marian Salzman, Chief Strategy Officer at Euro RSCG Worldwide. "From demographic changes that have developed over the past few decades, including the rise of singletons, to shifts in priorities that are the result of a rapidly changing and uncertain world, we're finding that people's lives and objectives are significantly different today compared with even ten years ago."
The following is a sample of trendsightings contained within Euro RSCG's latest white paper: "Year in Prospect: 2004":
- Going Local
- Us vs. Them
- Rise of the Singletons
- Self-Gifting
- Catering to Metrosexuals
- Anti-Globesity Campaign
- Blogging
- Google Bombing and Further Politicization of the Internet
- Hot Spots and E-Wear
- Executive Coaches
For the full text of the press release go to: PR Newswire.
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