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News and Events
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November 26, 2003
'Slow Food' Movement Gains Momentum

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USATODAY:

Thanks to the organic market, the creamery survived the consolidation sweeping the small-dairy industry. Now, it's getting a boost from the "Slow Food" movement -- born in Italy 17 years ago and spreading from hot spots in California and New York to points between.

Slow Food aims to be everything fast food is not. It's slow -- in the making and the eating. It's fresh -- not processed. It's from neighborhood farms and stores -- not from industrial growers such as Tyson Foods or retail goliaths such as Wal-Mart.

It doesn't aim to be big business. But businesses are sprouting around it -- and being affected by it. Armed with a snail logo, Slow Food chapters nationwide are promoting certain foods and restaurants. Celebrity supporters such as chef Alice Waters are giving star power and publicity to the cause. Slow Food cookbooks are hot among publishers. Slow Food supporters are rescuing cheeses, turkeys, rice, oysters and other foods endangered by corporate farming.

We applaud the Slow Food and Slow Cities movements. We are also looking forward to our free-range organic turkey tomorrow!

Eat right. Live better.

~Jen


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Posted by jck at November 26, 2003 3:07 PM






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