The Rugged Elegance Inspiration Network: Sales of Low Carb Foods Surge

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November 3, 2003

Sales of Low Carb Foods Surge

GoErie.com

Thirty years ago, people laughed at Robert Atkins.
Nutritionists snickered at the high-protein, low-carbohydrate diet. The American Medical Association snarled, calling it "potentially dangerous," and "biochemically incorrect." Congress even held hearings.

When Atkins died in April, he had barely had time to enjoy how his once-shunned eating ideas have been embraced by at least 12 million people in the United States and how a new food industry has sprung up around the diet: grocery stores, food manufacturers and restaurants dedicated to low-carb foods.

"This is part of a larger trend where people are more interested in better-for-you products," said Michael Diegel, director of communications for the Grocery Manufacturers of America in Washington, D.C. "It is among the fastest-growing categories we have in foods."

Sales of better-for-you products -- which include low-carb foods -- increased by $400 million to $5.9 billion in 2002, according to a study done by the Grocery Manufacturers.

Sales were down until 2001, Diegel said, when obesity awareness and attention to diets increased sales by $100 million to $5.5 billion.

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